Nicht mehr brand-aktuell scheint mir, dennoch aber eine tolle Arbeit die Saatchi & Saatchi aus Frankfurt da entwickelt hat - der interaktive Piss-Screen für Bars, Clubs und Kneipen.
"The Brief: Try to encourage people to take a taxi with Frankfurt Taxi Services after they’ve had a few drinks, rather than get behind the wheel of their own car.
Our Solution: The Piss-Screen - a pressure-sensitive inlay set within urinals, enabling users to play while they pee. We installed this newfangled creation in male restrooms across Frankfurt, teaming up with a variety of bars, clubs and cafés. The game itself was displayed on a screen above each urinal, and would automatically start as soon as someone began to pee. The player could then control the car whilst relieving himself – if they wanted the car to go right, they simply peed to the right (and visa versa).
The overall design of the driving game was similar in style to that of Need for Speed, requiring relatively quick reactions. Obviously the more drunk you are, the slower your response, reinforcing the effects of alcohol to the gamer. The game ultimately culminates in a shocking crash-sequence, leaving the viewer with little doubt as to the repercussions of driving while drunk."
Leider ist die Installation mittlerweile wieder abgebaut worden. Bilder, mehr Informationen und ein Making-Of Blog gibt es aber auf der dazugehörigen Piss-Screen Website. Link via Ulf Germann.